With the aim of contributing to strengthening physical and mental health, Topdanmark has launched a new community engagement program, which focuses on prevention and health.

In the past years, we have seen exceeding challenges especially for children and youth regarding mental health issues and lack of well-being.

As such, we now direct our focus to smaller non-profit organisations who contribute to solving these issues. In that way, our economic donations will be more closely linked to the issues we see in society as well as our own business focus. 

As part of the new programme, Topdanmark has entered a three-year collaboration with the non-profit organisation FitforKids, which makes a great effort for the well-being and health of vulnerable children and young people.

This partnership has seen the day, because Topdanmark has decided to link monetary donations more closely to the business; and with the knowledge that there has been an increase in mental health problems in recent years - both in claims and in society in general - the new collaboration with FitforKids will support Topdanmark's visions and ambitions in health and prevention.

As an insurance company, we are a significant player in prevention and health, and we have therefore focused on how we can contribute even more to strengthening the society we are part of. Here, the collaboration with FitforKids is an obvious opportunity

Peter Hermann CEO, Topdanmark

The collaboration consists of two central parts. All employees can donate an amount of their own choosing, which is deducted from their salary, and here Topdanmark will annually double the total amount that the employees have donated. Topdanmark will also donate DKK 100 for each christmas present given to employees.

On top of the financial support, Topdanmark also provides knowledge and expertise to strengthen FitforKids' foundation. This is done by setting up a joint working group where Topdanmark will help FitforKids with various operational challenges where Topdanmark's expertise can benefit the organisation. This could e.g. be within marketing or communication.