• We have specialised and insurance-trained employees with a high level of specialist knowledge within sales, customer advice and claims handling for non-life insurance
• Based on the customer’s insurance needs, we carry out a systematic review in order to give the customer an always up-to-date insurance coverage and the best possible experience 
• Professional advice with a focus on ensuring the risk-consciousness with the customer and reducing the number and scope of claims

Tryg is market leader in non-life insurance with a market share of 24.2%.

(Source: Insurance & Pension Denmark)

Private

• We insure private households via our two brands, Topdanmark and Coop Forsikringer
• We offer market consistent non-life insurance products at competitive prices
• We sell our insurance policies via personal meetings, online meetings, by telephone or online, as well as via several collaboration partners
• We retain and attract profitable customers based on the good customer experience.

Commercial

• We insure Danish based SMEs and agricultural customers with both active and disused farms.
• Through close and attentive relations, we work to create safety and security and deliver more than just insurances.
• We are market-leading within agricultural insurance with a significant market share, as well as having a strong market position with the small and medium-sized enterprises. 
• We provide individualised insurance policies within non-life insurance and related services – always based on the customer’s needs.
• We meet and advise the customer via their preferred channel such as personal meetings with our certified insurance agents, by phone, through brokers and collaboration partners as well as on digital platforms.
• We make use of our claims experience to provide targeted and professional risk management advice, and we collaborate with our partners to develop new solutions.